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Prius Prime features a dual motor drive system that uses both motors to help propel Prius Prime. The result is a boost in acceleration feel, enhanced efficiency 89 and the added benefit of EV Mode at full highway speeds.
With an EPA-estimated 25 miles of driving range in EV Mode, 158 Prius Prime runs without using a drop of fuel. Charge it whenever you can, or don’t. When the charge runs low, Prius Prime will continue to run as an efficient hybrid with an EPA-estimated 54 mpg combined
A solid chassis means Prius Prime was built to be confident. With increased torsional rigidity from laser-screw welding, high-tensile-strength steel and uniquely shaped frame structures, Prius Prime offers a ride that’s comfortable yet ready to take on every corner.
Its lightweight materials, proven hybrid technology and optimized Plug-in Hybrid Vehicle (PHV) system all work together to give Prius Prime an EPA-estimated 133 MPGe. 89 This impressive efficiency lets you challenge what’s possible.
Prius Prime offers multiple driving modes so that the driver stays in control: EV (Electric Vehicle) Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions to optimize your efficiency. HV Mode efficiently combines the gas engine and electrical power from the HV battery to drive Prius Prime.
The power of using less to get more. Prius Prime features a Toyota-first dual motor drive system that uses both motors to propel Prime. The result is a boost in acceleration feel, enhanced efficiency and the added benefit of EV Mode5 at full highway speeds. It helps deliver an exhilarating experience and makes the drive toward tomorrow even more exciting.
Prime’s multi-link rear suspension helps you master those tight corners with ease. Its revised design expands cargo area space, which means you get a ride that’s smooth and responsive with enough room to do more.6
A solid chassis means Prius Prime was built to be confident. With increased torsional rigidity from laser screw welding, high-tensile-strength steel and uniquely shaped frame structures, Prime offers a ride that’s comfortable, yet ready to take control in and out of every corner.
The low-slung design of Prime’s chassis is built with a lower center of gravity. Its responsive suspension and well-balanced weight distribution results in fun-to-drive agility that wants to hug every curve of the road.
More efficiency. More potential. Every last detail of Prius Prime has been optimized to help make it the most advanced – and efficient – Prius yet. Cutting-edge lightweight materials, proven hybrid technology and an optimized Plug-in Hybrid Vehicle (PHV) system all work together to help Prius Prime reach an impressive, class-leading EPA-estimated 133 MPGe.7/8 Prime also continues to help you challenge what’s possible by reaching an EPA-estimated total driving range of 640 miles.9 Imagine all the places you’ll go with Toyota’s legendary hybrid technology that invites you to do even more.
This available intelligent technology, called Predictive Fuel-Efficient Drive,10 helps boost fuel efficiency by learning your routine stopping patterns. When approaching a recorded stop, an icon will display on the map of the navigation system and suggest the optimal time to release the accelerator. Regenerative braking also activates sooner to recover more energy for the hybrid battery.
No detail is too small as Prime’s rear hatch is made of strong yet lightweight carbon-fiber-reinforced polymer, a first for Toyota. This material allows for advanced performance, and makes opening and closing the hatch virtually effortless. Advanced materials like these help increase efficiency and elevate your drive.
Prime offers three driving modes so that the driver stays in control: EV Auto Mode,11 EV mode and HV mode.12 EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions to optimize your efficiency. EV Mode relies on EV driving to maximize efficiency, all the way up to full highway speeds. HV Mode efficiently combines the gas engine and EV power from the HV battery to drive Prime.
The available charging cable lock gives you peace of mind when you charge up at a public charging station. The charge port has been equipped with a lock mechanism to help keep your charging cable securely locked so that your charge won’t be interrupted. When you’re ready, it will only unlock when your Smart Key is present.13
Prius prime makes charging at home simple and more convenient than ever. In fact, there’s no need for special equipment – the charging cable is included, and it takes less than five-and-a-half hours to get a full charge using a standard household outlet. And charge scheduling allows you to schedule your charge in advance, allowing you to take advantage of off-peak electricity rates. You can forget about range anxiety – when your battery is low, and with gas in your tank, Prime can reliably get you where you’re going with its proven gas hybrid engine.
Maximize your efficiency by charging your Prime as often as possible. Public charging stations can provide a quicker charge so you’ll only need approximately two hours and ten minutes for a full charge from a 240V outlet. You can search for nearby charging stations, including tens of thousands of ChargePoint stations, on the available 11.6-in. HD multimedia display or on your smartphone through the available Prime apps.14
Charge scheduling allows you to schedule your charge in advance. You can schedule your Prime to charge at home during off-peak hours to help reduce electricity costs and support efficient grid usage in your community. Or, you can program your preferred charge start or departure time from Prime so it can be topped off and ready to roll when you are. And on Prime Advanced, you can schedule and start your charge from anywhere through the available apps.14
ChargePoint is one of the world’s largest and most open charging networks. Plug in and charge at tens of thousands of spots nationwide (at work, around town and out of tow). Plug in to maximize your efficiency, your range and your value – approximately 60% of ChargePoint stations are free to use. For more information, please visit https://www.chargepoint.com/drivers/join/toyota-prius-prime/
Take control and use your smartphone with the available Prius Prime apps,15 including the Remote Climate app.16 This way, you can check your Prime’s current temperature setting and change it to your liking – all before you even get in. When Prime is plugged in, the power used for Remote Climate is pulled straight from the grid so your battery keeps its charge. Now your comfort is always within reach.
Tap into convenience. The available Prius Prime apps give you direct access to your Prime from anywhere. They make it easy to schedule a charge, adjust the climate control, look for a charging station, locate your vehicle, and much more – all through your smartphone.15
As you park, available Intelligent Clearance Sonar (ICS)16 is designed go scan for stationary objects like walls or posts that are within close proximity. If Prime anticipates a collision, an audible and visual alert will politely notify you, engine or motor output will slow down, and if needed, brakes will automatically be applied to help bring Prime to a halt. Available Intelligent Parking Assist (IPA) helps you navigate and conquer those difficult parking situations. Prime will automatically control the steering wheel, while you control the gas and brake, and help guide you into an open parking space.
With Prime’s available Qi-compatible wireless smartphone charging,17 you can charge your Qi-compatible smartphone or other compatible device without wires or worry. Place it on the nonslip holder and charge up before getting to your destination.
Using an in-vehicle camera and radar to help detect a vehicle or pedestrian in front of you, the Pre-Collision System (PCS)18 with Pedestrian Detection19 (PCS w/ PD) can help you mitigate or avoid a potential collision. If the system determines that a frontal collision is likely, it prompts you to take action using audio and visual alerts. If you notice the potential collision and apply the brakes, PCS w/ PD may apply additional force using Brake Assist (BA).20 If you don’t brake in time, it may automatically apply the brakes to reduce your speed, helping to minimize the likelihood of a frontal collision or reduce its severity.
Intended for highways and similar to “constant speed” cruise control, Dynamic Radar Cruise Control (DRCC)21 lets you drive at a preset speed. DRCC uses vehicle-to-vehicle control, which adjusts your speed, to help you maintain a preset distance from vehicles ahead of you that are driving at a slower speed. DRCC uses a front-grille-mounted radar and an in-vehicle camera to detect vehicles and their distance. If a driver is traveling slower than you, or within your preset range, DRCC will automatically slow your vehicle down without deactivating cruise control. If DRCC determines you need to slow down more, an audio and visual alert notifies you and brakes are applied. When there’s no longer a vehicle driving slower than your set speed in front of you, DRCC will then accelerate and regular cruise control will resume. Prius Prime features Full-Speed Range DRCC,22 which is designed to operate between 0-110 mph. However, vehicle speed must be above approximately 28 mph to initiate DRCC. This enables low-speed following, matching speed and, under certain circumstances, stopping before colliding with preceding vehicles on highways.
Under certain circumstances, Lane Departure Alert (LDA)23 is designed to detect lane departure on roads with visible lane markings. LDA only activates when you’re traveling at a speed of 32 mph or faster. When you hear and see the alert, after carefully checking the road around you, you should safety direct your vehicle back to the center of your lane. In addition, Toyota vehicles equipped with Toyota Safety Sense P (TSS-P)24 and Electronic Power Steering (EPS) including Steering Assist25 functionality. When it’s activated and senses that you’re unintentionally drifting, the system may automatically make small corrective steering inputs to help keep your vehicle in its lane.25
The Automatic High Beams (AHB)26 feature is a safety system designed to help the driver see more clearly at night – while reducing the glare for other drivers. By using high beams more frequently, the system may allow for earlier detection of pedestrians and obstacles. When activated, AHB is designed to rely on an in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of proceeding vehicles, then automatically toggle between high and low beams.
Watching out for you. In Reverse, Prime’s available Rear Cross-Traffic Alert (RCTA)27 uses sensors to detect vehicles approaching from either side. If the system senses cross traffic, it warns you by flashing the side mirror indicators and sounding a warning tone.
See more of what matters. When a vehicle in the next lane enters your vehicle’s blind spot on either side, the available Blind Spot Monitor (BSM)28 is designed to illuminate the indicator in that sideview mirror. If you continue to signal a lane change to that lane, the indicator will flash to get your attention.
When in Reverse, Prime’s standard integrated backup camera29 uses a wide-angle lens to display a larger viewing area. Clearly marked lines on the screen show the distance guidelines, giving you more confidence to get out of any spot – tricky or not.
With available Safety Connect,30 emergency assistance is always within reach. Utilizing Toyota’s 24.7 call center, Safety Connect offers subscribers helpful features such as Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance31 and Automatic Collision Notification.
Prius Prime comes standard with the Star Safety System, a suite of six advanced safety features that includes Enhanced Vehicle Stability Control (VSC)32, Traction Control, Anti-Lock Brake System (ABS), Electronic Brake-Force Distribution (EBD), Brake Assist (BA)33 and Smart Stop Technology (SST).34
Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota Prius Prime for 2 years or 25,000 miles, whichever comes first.35 24-hour Roadside Assistance is also included for 3 years and unlimited miles.36
Offers Terms & Conditions
TOYOTA MILITARY REBATE
$500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new Toyota vehicles through participating Toyota Dealers and Toyota Financial Services, dated from 02-01-2023 through 02-28-2023. To qualify for the rebate, at the time of purchase or lease you must (1) be in current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a military veteran within two years of their discharge date; OR a household member of an eligible U.S. military personnel, including Gold Star family members; AND (2) provide verifiable proof of military status or active service; (3) receive a salary sufficient to cover ordinary living expenses and payment for your new vehicle; and (4) receive credit approval from and execute a finance or lease contract through a participating Toyota dealer and Toyota Financial Services. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Graduate Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2022 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
UBER drivers can receive $750 on the following qualifying vehicles (all model years): Camry (Gas & Hybrid), Avalon (Gas & Hybrid), Prius Family (Liftback & Prime), Corolla (Gas, Hatchback & Hybrid), Sequoia, Sienna, and Yaris Sedan. Must take retail delivery from January 4, 2023 through January 2, 2024
1) Offer valid on all eligible purchase or leases during eligibility dates specified on these guidelines.
Offer valid on any new, unused and unlicensed, eligible model (as specified above) purchased out of
dealer’s ground stock inventory during the program period and registered with the appropriate state motor
vehicle department. Fleet purchasers are excluded.
2) Must be 18 years of age and have a valid driver’s license
3) Offer void where prohibited
4) Ineligible sales:
• All category “J” car and truck sales
• All TMS Special Purchase Program (Type Sales Code 02) car and truck sales
• Vehicles reported sold during the program period and subsequently rolled back
• Vehicles sold in violation of Toyota’s export policy
• Vehicles traded from one dealership to another are ineligible for the trading (sending) dealership
• All vehicles sold to conversion companies
• Vehicles sold to a broker, used-vehicle dealer, or any other reseller that are not delivered to the ultimate consumers during the program period
• Vehicles that are not officially registered with the appropriate state motor vehicle department
• Vehicles utilizing dealer or other similar plates which preclude the need to register the individual vehicle with the appropriate state motor vehicle department
• Vehicles placed in dealer demo service
• Vehicles purchased through authorized Toyota auctions
Guidelines on Ineligible Sales
The following sales will be ineligible unless explicitly approved by Toyota Motor Sales, USA, Inc.
• Vehicles registered to any Toyota distributor or dealership or to any business corporation in which any Toyota distributor or dealership has ownership interest.
• Vehicles sold to a Distributor-owned or Dealer-owned rental company.
• Sales of more than 20 vehicles of the same series/model to any one account in the same program month.
• All certificates are subject to audit. Any rollback or invalid certificates will be charged back to the selling dealer.
• All matters of program eligibility and qualification will be conclusively resolved by Toyota Motor Sales, U.S.A., Inc.
• Toyota Motor Sales, U.S.A., Inc. reserves the right to change specifications of this offer at any time without incurring obligations.
TOYOTA COLLEGE REBATE
College Graduate Rebate is available on all new and unlicensed Toyota vehicles. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. College Graduate Finance Program (which is not a rebate and instead offers competitive APRs and lease terms) is available on the lease or finance (including preferred option) of all new and unlicensed Toyota models or on TCUVs or Scion Certified Pre-Owned Vehicles. Subject to the foregoing limits and requirements below, the College Graduate Rebate Program and College Graduate Finance Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Graduate Rebate Program and College Graduate Finance Program, customers must be currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited two-year trade or vocational school; OR (d) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification and any one of the following documents will be accepted: (a) copy of diploma; OR (b) letter from the college/university/trade school registrar’s office stating graduation date and type of degree or certification earned; OR (c) copy of the final transcript confirming graduation date and type of degree earned; OR (d) copy of current transcript (or letter from college/university registrar’s office) confirming current enrollment in a graduate degree program. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. College Graduate Rebate Program may not be combined with the Toyota Military Rebate Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 02-01-2023 through 02-28-2023. College Graduate Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college graduate rebate terms in your area. Under the College Graduate Finance Program, competitive APRs and lease terms are available on eligible finance contracts with terms up to specified number of months for retail and lease and preferred option financing on new vehicles. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2022 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
TFS 30-Month Lease Program
Available 12/1/2022 – 2/28/2023
ALL 22MY New Toyota models are included; not all have subvened pricing
The 30-month residual percentages are reflected in the current Toyota Residual Values published to Dealer Daily
Must use 30-month residuals when structuring 30-month leases
30-month RVs are NOT compatible with 10K Low Mileage Lease and 7.5K/5K Ultra Low Mileage Lease
Please refer to RV letter posted in the Dealer Daily Information Center for details