While a vehicle’s MSRP can be a good starting point for researching prices, they are often misleading. Edmunds measures what they call “True Cost to Own” – which includes many factors people often forget to calculate into the price of their car. True Cost to Own includes things like depreciation, gas and maintenance costs, interest, taxes, fees and more. Toyota Corolla, Camry, Highlander and RAV4 ALL have lower True Cost to Own prices than Kia Forte, Optima, Sorento and Sportage.

 Toyota HighlanderKia Sorento
5 Year True Cost to Own$41,145$45,013
5 Year Depreciation Cost$14,423$17,973


 Toyota RAV4Kia Sportage
5 Year True Cost to Own$34,564$35,060
5 Year Depreciation$10,380$11,284


 Toyota CorollaKia Forte
5 Year True Cost to Own$27,236$29,075
5 Year Maintenance Cost$3,306$3,680


 Toyota CamryKia Optima
5 Year True Cost to Own$31,900$32,200
5 Year Maintenance Cost$3,390$4,057