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Bronze Age
Storm Cloud
Black
Heavy Metal
Supersonic Red
Bronze Age with Black bi-tone *
Prices and colors may vary by model.
Heavy Metal with Black bi-tone *
Prices and colors may vary by model.
Oxygen White with Black bi-tone *
Prices and colors may vary by model.
Finish Line Red with Black bi-tone*
Prices and colors may vary by model.
Oxygen White
Toyota Crown’s magnetic look is unlike anything you’ve seen before. With 5.8-in. of ground clearance, its elevated cabin sits higher than traditional sedans. And its sleek and aerodynamic shape gives Toyota Crown a look that immediately catches your eye.
Toyota Crown breaks every convention in the book—and does so in a bold and fearless fashion. At first glance, its dynamically proportioned design gives it an elegant and streamlined appearance. And the sharp line of the Daytime Running Lights emphasizes its contemporary grille, while its refined taillight flows across the rear to complete this sedan’s bold all-new design.
All the components of Toyota Crown Platinum’s daring design work together to make one clear argument: This premium sedan was crafted to stand out. With an available bi-tone finish that extends from the hood to the rear, * Toyota Crown Platinum commands attention on every occasion.
Strong and lightweight, Toyota Crown’s alloy wheels improve both handling and acceleration, and play a pivotal role in its striking silhouette. On Platinum, 21-in. machine-finished 10-spoke alloy wheels with black accents accentuate Toyota Crown’s sporty design. For a sleek and sophisticated look, Limited’s Advanced Technology Package comes outfitted with 21-in. dark premium metallic wheels. And standard 19-in. alloy wheels elegantly complement this sedan’s dynamic style.
Toyota Crown’s stunning design elements are as cutting-edge as they are captivating. Available quad LED headlights—featuring three low-beam lights and one high-beam light—efficiently illuminate the road ahead of you and give Toyota Crown an impressive look.
Underneath Toyota Crown’s cutting-edge design is an all-new available Hybrid MAX powertrain. This available powertrain pairs Toyota Crown’s 2.4L turbocharged engine with electric motors—generating an exceptional 340 combined net horsepower with 400 lb.-ft. of torque. The dynamic placement of the electric motors between the engine and transmission allows for power to be transferred without any lag. The result? 0 to 60 in 5.7 seconds. * So, whether merging onto the freeway or driving down city streets, the second you feel the instantaneous torque across the powerband, you’re ready to take on the day.
Toyota Crown XLE and Limited are equipped with a highly efficient hybrid system that features a newly developed, high-output bipolar nickel-metal hydride battery. With an EPA-estimated up to 41 mpg combined rating * and 236 combined net horsepower, Toyota Crown’s remarkable combination of power and efficiency raises the bar for its class.
Advanced capability, standard. Toyota Crown’s standard All-Wheel Drive (AWD) system automatically supplies power to the rear wheels to help improve traction. The all-new Hybrid MAX powertrain with Full-Time Electronic All-Wheel Drive adjusts between a 70/30 and 20/80 front-and rear-wheel power split for more precise control, while the traditional hybrid powertrains use Electronic On-Demand All-Wheel Drive to send up to 80% of power to the rear wheels for more muscle, or automatically operate in FWD mode to optimize fuel efficiency. When driving through less than perfect road conditions, both advanced systems give you the peace of mind to power through.
Driving through city streets, Toyota Crown’s electrified powertrain quickly and quietly accelerates. Its available Hybrid MAX powertrain comes equipped with a high-output water-cooled rear motor; this innovative eAxle creates the exhilarating feeling you’re being pushed from behind as you step on the accelerator. And on twists and turns, its available Adaptive Variable Suspension reads the road and adjusts in real time to help maximize handling. Every element of Toyota Crown’s advanced engineering creates refined and responsive drive that puts this sedan a cut above the competition.
Toyota Crown’s driver-focused cockpit creates an instinctual connection between driver and machine. Inside its elevated cabin, Toyota Crown features sophisticated soft-touch materials, elegant bronze-colored details and available leather-trimmed seats. The standard power-adjustable driver’s seat dynamically adjusts in 8 different ways—remembering your ideal driving position for enhanced comfort and additional lumbar support. Meticulously crafted to the highest standard, Toyota Crown’s premium cabin heightens your senses the moment you get behind the wheel.
By letting an abundance of natural light in from above the front and rear seats, Toyota Crown’s available fixed panoramic roof creates a spacious atmosphere inside this premium machine’s refined cabin.
Bringing some warmth to winter drives, Toyota Crown features standard heated front seats. And available ventilated front seats help you keep your cool on hot summer days.
Toyota Crown’s premium feel stretches back to the second row with available heated rear seats—providing maximum comfort for all riders.
With the press of a button, Toyota Crown’s available heated steering wheel quickly warms up for elevated driving on cold commutes.
Toyota Crown’s available Advanced Park * makes fitting into a tight spot as simple as pressing a button. Just sit back, take your hands off the wheel and watch this advanced system work its magic.
With a Remote Connect * subscription, this app lets your smartphone and smartwatch act like your key. * You can lock/unlock doors, heat up the cabin on cold winter mornings and even share your keys with a friend—all from inside the app.
Toyota Crown’s tech-focused cabin was designed to be completely wireless. With an intuitively placed charging slot in the center console, simply place your Qi-compatible device down and the battery will start charging up.*
The definition of driver-centric, Toyota Crown features Toyota’s innovative Human Machine Interface (HMI). This advanced system uses Toyota Crown’s 12.3-in. Toyota Audio Multimedia touchscreen to heighten your interaction through sight, touch and voice activation. Using this intelligent interface, you can see where you’re going with turn-by-turn directions, access multimedia functions, and connect your smartphone to enjoy your favorite apps, playlists and podcasts.
Pre-Collision System with Pedestrian Detection (PCS w/PD) * is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) * is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
When white/yellow lane markings or certain road-edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA) * is designed to issue an audio/visual lane departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.
When Full-Speed Range Dynamic Radar Cruise Control (DRCC) * is enabled and lane markers are detected, Lane Tracing Assist (LTA) * uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane. While LTA is activated, the Emergency Driving Stop System (EDSS) * is designed to monitor the driver’s inputs, such as steering operation. If the EDSS determines the driver is not attentive and the driver does not respond to prompts to resume control of the vehicle, it can bring the vehicle to a stop under certain conditions.
Using an intelligent camera, Road Sign Assist (RSA) * is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).
Automatic High Beams (AHB) * are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.
When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist (PDA) * provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist.
Offer Terms & Conditions
APR: Qualified customers who finance a new 2026 Toyota Crown can receive as low as 4.99% APR for 48 months with 48 monthly payments of $23.02 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Offer cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in AK, ID, MT, OR, WA regardless of buyer’s residency; void where prohibited. Expires 08-31-2026.
NFL PARTNER OFFER: The NFL Partner Incentive Offer Program (the “Program”) is subject to the following terms and conditions. By participating in the Program, you acknowledge and agree to these terms:
Eligibility: The Program is available only to current, full-time employees of the NFL who have been issued a Toyota NFL Partner Consumer Cash Request Form authorized by Toyota Motor North America (TMNA). The offer is non-transferable and must be applied to the sales or lease of a new, unused, and unlicensed Toyota vehicle purchased or leased from dealer ground stock inventory and registered with the appropriate state motor vehicle department.
Incentive Amount: Eligible participants will receive a $500 incentive on any new model year Toyota vehicle, subject to the exclusions and conditions outlined in the Program guidelines.
Exclusions: The Program is not compatible with the Toyota Vehicle Special Purchase Program (VSPP) or other vehicles as specified in the Program guidelines. Fleet purchasers and vehicles sold in violation of Toyota’s export policy are excluded from the Program. Additionally, vehicles traded from one dealership to another, sold to conversion companies, brokers, used-vehicle dealers, or resellers not delivering to the ultimate consumer during the Program period are ineligible.
Documentation: To redeem the incentive, participants must provide the authorized, completed, and signed Consumer Cash Request Form, a retail contract or lease agreement with the rebate clearly shown, and an application for vehicle registration/title. Incomplete or illegible documentation will result in denial of submission or delay in payment.
Redemption Process: Dealers must email the required documentation to [email protected] within 30 days of the sale. Please allow six to eight weeks from receipt of the request for delivery of payment.
Program Changes: Toyota Motor Sales, U.S.A., Inc. reserves the right to change product specifications and Program terms at any time without incurring obligations. All matters of Program eligibility and qualification will be conclusively resolved by Toyota Motor Sales, U.S.A., Inc.
Audit Rights: All certificates are subject to audit. Any rollback or invalid certificates will be charged back to the selling dealer.
Void Where Prohibited: The Program is void where prohibited by law.
For full details and conditions, please refer to the NFL Partner Offer Program Guidelines or contact Toyota Incentive Support at 800-825-3837.
College: $500 College Rebate is available on all new and unlicensed 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 4runner, 2026 4runnerhybrid, 2026 bz, 2026 bzwoodland, 2026 camry, 2026 chr, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grcorolla, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 prius, 2026 priuspluginhybrid, 2026 rav4, 2026 rav4pluginhybrid, 2026 sequoia, 2026 sienna, 2026 tacoma, 2026 tacomahybrid, 2026 toyotacrown, 2026 toyotacrownsignia, 2026 tundra, 2026 tundrahybrid, 2027 corollahatchback, 2027 landcruiser, 2027 prius, 2027 priuspluginhybrid. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 08-04-2026 through 08-31-2026. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2026 Toyota Financial Services. All rights reserved.
Military: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 4runner, 2026 4runnerhybrid, 2026 bz, 2026 bzwoodland, 2026 camry, 2026 chr, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grcorolla, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 prius, 2026 priuspluginhybrid, 2026 rav4, 2026 rav4pluginhybrid, 2026 sequoia, 2026 sienna, 2026 tacoma, 2026 tacomahybrid, 2026 toyotacrown, 2026 toyotacrownsignia, 2026 tundra, 2026 tundrahybrid, 2027 corollahatchback, 2027 landcruiser, 2027 prius, 2027 priuspluginhybrid through participating Toyota Dealers and Toyota Financial Services, dated from 08-04-2026 through 08-31-2026. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2026 Toyota Financial Services. All rights reserved.
NGB & Toyota Sponsored Athlete Incentive Offer
The NGB & Toyota Sponsored Athlete Incentive Offer is valid from April 1, 2026, through March 31, 2027, on the purchase or lease of any new, unused, and unlicensed Toyota vehicle from dealer ground stock inventory, registered with the appropriate state motor vehicle department. To qualify, the customer must be associated with USA Swimming, USA Track & Field, US Ski & Snowboard, or be an approved Toyota-sponsored athlete, and must present a TMNA-authorized NGB & Toyota Sponsored Athlete Consumer Cash Request Form at the time of purchase or lease. A $500 incentive is available on any model year and model, and the offer is non-transferable and must be applied to the sales or lease transaction. This program is not compatible with the Toyota Vehicle Special Purchase Program (VSPP) or with vehicles otherwise excluded based on the terms and conditions set forth herein.
