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Supersonic Red
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Cutting Edge
Smooth curves and sharp details highlight Prius’ modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek silhouette that looks good from any angle.
Adding to Prius’ flowing silhouette are available lightweight 19-in. aluminum alloy wheels. And with a new black finish for Nightshade Edition, you’ll carry a look that is sleeker down every road.
Nightshade Edition is designed to make a statement at every stop. Whether you’re coming or going, its black accents and unique style always make you noticeable.
Prius’ captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.
Feel inspired every time you enter your Prius. Its modern design centers around you and features stylish details that elevate the driving experience.
Enjoy the view. Pull back the sunshade on the available glass roof and brighten up the cabin.
The quality you see and feel inside of Nightshade Edition is highlighted by all-black interior seating with gray stitching throughout.
PCS w/PD * can alert you to potential collisions and may automatically brake.
DRCC * helps maintain a preset distance from the vehicle ahead of you, from highway speeds down to a full stop.
LDA w/SA * may alert you to inadvertent lane departures and make minor steering corrections to help keep you in your lane.
LTA * helps you center the vehicle within its lane while DRCC * is active.
RSA * can recognize certain road signs and display them to you inside the vehicle.
AHB * can automatically toggle between high and low beams based on the vehicle’s surroundings.
PDA * may provide gentle braking and/or steering to help control distance between your vehicle and a vehicle, pedestrian or bicyclist ahead of you.
To assist with parallel parking or backing into a parking space, available Advanced Park * is ready with the touch of a button. This hands-free parking system uses cameras and sensors to provide steering, braking, acceleration and gear changes, to help you get into that perfect spot.
This available stylish interior accent illuminates as a subtle cue to the driver when a preceding vehicle begins to move from a stop.
Prius’ available Panoramic View Monitor (PVM) * helps you check your surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display.
Get around with confidence. Prius’ available Drive Connect 1-year trial or subscription (only on Limited and Limited AWD) * features Cloud Navigation * that provides you with current map data, routes and points of interest. Activation required. 4G Network dependent.
Simply place your Qi-compatible device in the charging slot to wirelessly charge up while on the go. * And for more versatility and added convenience, Prius comes with six USB-C ports * so you can connect and power up a variety of devices.
Information that meets the eye. Prius’ Top-Mount Digital Gauge Cluster is placed right above the steering wheel, to clearly give you vehicle details, outside temperature, driver-assist system information and more—all to help keep your eyes on the road ahead.
* Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.
* The Panoramic View Monitor does not provide a comprehensive view of the area surrounding your vehicle. Look around to confirm clearance. See Owner’s Manual for limitations.
* Cloud Navigation requires a trial or subscription to Drive Connect. Drive Connect availability and accuracy depend on certain factors outside of Toyota’s control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/ for limitations. To learn about Toyota’s Connected Services data collection, use, sharing and retention practices, visit https://www.toyota.com/support/privacy-notice/.
* Wireless charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like products.
Blind Spot Monitor (BSM) * warns you when a vehicle in the next lane enters Prius’ blind spot on either side. When you’re in reverse, Rear Cross-Traffic Alert (RCTA) * helps detect vehicles approaching from either side, warning you with side mirror indicators and an audio tone.
Put Prius in reverse, and the standard backup camera * automatically activates to help show you what’s behind your vehicle on the available 12.3-in. multimedia display.
By using radar sensors inside the rear bumper, Safe Exit Alert (SEA) * helps detect approaching vehicles from the rear. If the system determines that there may be a collision with a door opening, it will provide an audible alert, as well as a visual alert that will appear on the side mirrors.
By using radar sensors inside the rear bumper, Safe Exit Alert (SEA) * helps detect approaching vehicles from the rear. If the system determines that there may be a collision with a door opening, it will provide an audible alert, as well as a visual alert that will appear on the side mirrors.
Every new Prius comes with ToyotaCare, * a maintenance plan that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first and 24-hour Roadside Assistance for 3 years, unlimited mileage.
Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2025 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first. *
* Do not rely exclusively on Blind Spot Monitor. Look over shoulder and use turn signal. See Owner’s Manual for limitations.
* Do not rely exclusively on the Rear Cross-Traffic Alert. Visually confirm clearance during use. See Owner’s Manual for limitations.
* The backup camera does not provide a comprehensive view. Always look over shoulder and use outside mirrors. See Owner’s Manual for limitations.
* Do not rely exclusively on Safe Exit Alert. Always look for approaching traffic before exiting the vehicle. See Owner’s Manual for limitations.
* ToyotaCare covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first, and 24/7 Roadside Assistance is for 2 years/unlimited mileage (note: ToyotaCare for Mirai is 3 years/35,000 miles and Roadside Assistance for Mirai, bZ4X, Prius, Prius Prime and Prius Plug-in Hybrid is 3 years/unlimited mileage). Roadside Assistance does not include parts and fluids, except limited emergency gas delivery. Towing distance up to 25 miles. Restrictions apply. Available in the continental U.S. and Canada. See Toyota dealer for details and exclusions.
* For Toyota hybrid, plug-in hybrid, fuel cell and battery electric vehicles beginning model year 2020, the hybrid (HV) battery is covered for 10 years from date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See the Toyota Owner’s Warranty and Maintenance Guide for details.
Open Prius’ rear hatch to reveal ample cargo room for your things. With up to 23.8 cu. ft. of cargo capacity * with the seats up, there’s room to make the most of your adventures.
Fold down either side of Prius’ 60/40 rear seats to adapt to what you’ve got. Fold them both down to maximize space, and you’ll be surprised at how much you can bring along for the ride. *
Prius’ Hybrid Synergy Drive® system continues to deliver great efficiency. With up to an EPA-estimated combined 57 mpg, * Prius encourages you to go farther than you thought possible.
Get peace of mind in less than perfect weather. Dedicated electric drive motors automatically provide power to the rear wheels when Prius’ available Electronic On-Demand All-Wheel Drive (AWD) senses slipping. When extra traction isn’t required, power will continue to be sent to the front wheels.
With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking, for a drive that’s all-around confident.
Prius features a powerful hybrid engine: Underneath the hood is a fifth-generation Toyota Hybrid System with up to 196 net combined horsepower, resulting in an impressive 0-60 mph of 7.0 seconds * for AWD models.
EV Mode * runs solely on battery power at low speeds for short distances. Power Mode sharpens acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.
Prius delivers power that goes from 0-60 in 7.2 seconds with Front-Wheel Drive (FWD) and 7.0 seconds with All-Wheel Drive (AWD). *
* Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.
* EV Mode lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. See your Owner’s Manual for instructions and limitations.
* Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.
* Cargo and load capacity limited by weight and distribution. Always properly secure cargo and cargo area.
* EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2026 Prius LE; 53 city/54 hwy/54 combined mpg rating for 2026 Prius LE AWD; 52 city/52 hwy/52 combined mpg rating for 2026 Prius XLE, Limited and Nightshade Edition; and 49 city/50 hwy/49 combined mpg rating for 2026 Prius XLE AWD, Limited AWD and Nightshade Edition AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive.See www.fueleconomy.gov.
* Cargo and load capacity limited by weight and distribution. Always properly secure cargo and cargo area.
Offer Terms & Conditions
APR: Qualified customers who finance a new 2027 Prius can receive as low as 4.99% APR for 48 months with 48 monthly payments of $23.02 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Offer cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in AK, ID, MT, OR, WA regardless of buyer’s residency; void where prohibited. Expires 11-02-2026. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. Individual vehicle documentation fees and any related service or processing fees that dealers might charge are not included and may vary by state and dealership.
Lease: Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. Not all customers qualify. Lease example based on 2027 Prius 2WD 5Dr. Sedan LE Hybrid CVT-F Model 1223 with Total SRP of $30,404, net capitalized cost of $27,430, and a lease end purchase amount of $20,371. $2,999 Due At Signing includes $1,920 customer down payment, first month’s payment of $329 for the 36 month lease offer, and $750 Acquisition Fee. Security deposit required with exception of prior Toyota Financial Services (TFS) financing history and/or TFS credit rating in which a security deposit may be waived. Tax, title, license are extra. Dealer contribution may vary and could affect lease payment. Individual dealer prices, monthly payment, and other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 10,000 miles per year. $350 disposition fee is due at lease end. Offer cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in AK, ID, MT, OR, WA regardless of buyer’s residency; void where prohibited. Expires 11-02-2026. Dealer sets final price. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. Individual vehicle documentation fees and any related service or processing fees that dealers might charge are not included and may vary by state and dealership.
Lease: Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. Not all customers qualify. Lease example based on 2027 Prius 2WD 5Dr. Sedan LE Hybrid CVT-F Model 1223 with Total SRP of $30,404, net capitalized cost of $27,628, and a lease end purchase amount of $17,938. $2,999 Due At Signing includes $1,920 customer down payment, first month’s payment of $329, and $750 Acquisition Fee. Security deposit required with exception of prior Toyota Financial Services (TFS) financing history and/or TFS credit rating in which a security deposit may be waived. Tax, title, license are extra. Dealer contribution may vary and could affect lease payment. Individual dealer prices, monthly payment, and other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 10,000 miles per year. $350 disposition fee is due at lease end. Offer cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in AK, ID, MT, OR, WA regardless of buyer’s residency; void where prohibited. Expires 11-02-2026. Dealer sets final price. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. Individual vehicle documentation fees and any related service or processing fees that dealers might charge are not included and may vary by state and dealership.
APR: Qualified customers who finance a new 2026 Prius can receive as low as 4.99% APR for 48 months with 48 monthly payments of $23.02 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Offer cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in AK, ID, MT, OR, WA regardless of buyer’s residency; void where prohibited. Expires 11-02-2026. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates. Individual vehicle documentation fees and any related service or processing fees that dealers might charge are not included and may vary by state and dealership.
College: $500 College Rebate is available on eligible new and unlicensed Toyota vehicles. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. The College Rebate Program is available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. Eligible customers include qualifying students and recent graduates who meet Toyota’s current education, graduation, employment and credit requirements. Proof of qualification through an ID.me account and completion of the verification process at a participating Toyota dealer are required. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or toward capitalized cost reduction, or toward the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate Program or Lease-End Refi Program. Vehicle must be taken from dealer stock. Some restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. Offer valid through 11-02-2026. ©2026 Toyota Financial Services. All rights reserved.
Military: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on eligible new and unlicensed Toyota vehicles through participating Toyota Dealers and Toyota Financial Services. To qualify for the rebate, customers must meet Toyota’s current military eligibility requirements, provide verifiable proof of military status through an ID.me account and complete the verification process at a participating Toyota dealer, and receive credit approval from and execute a finance or lease contract through Toyota Financial Services. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program or Lease-End Refi Program. Vehicle must be taken from dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. Offer valid through 11-02-2026. ©2026 Toyota Financial Services. All rights reserved.
NFL Partner Offer: The NFL Partner Incentive Offer Program is available only to current, full-time employees of the NFL who have been issued a Toyota NFL Partner Consumer Cash Request Form authorized by Toyota Motor North America (TMNA). Eligible participants may receive a $500 incentive on the purchase or lease of a new, unused, and unlicensed Toyota vehicle from dealer ground stock inventory, subject to program exclusions and eligibility requirements. The offer is non-transferable and is not compatible with the Toyota Vehicle Special Purchase Program (VSPP) or certain other excluded vehicles or transactions. Required documentation includes the authorized Consumer Cash Request Form, a retail contract or lease agreement showing the rebate, and an application for vehicle registration/title. All certificates are subject to audit, and Toyota Motor Sales, U.S.A., Inc. reserves the right to change program terms at any time. Void where prohibited by law. For full details, refer to the NFL Partner Offer Program Guidelines or contact Toyota Incentive Support at 800-825-3837.
The NGB & Toyota Sponsored Athlete Incentive Offer is valid from April 1, 2026 through March 31, 2027 on the purchase or lease of any new, unused, and unlicensed Toyota vehicle from dealer ground stock inventory. To qualify, the customer must be associated with USA Swimming, USA Track & Field, US Ski & Snowboard, or be an approved Toyota-sponsored athlete, and must present a TMNA-authorized NGB & Toyota Sponsored Athlete Consumer Cash Request Form at the time of purchase or lease. Eligible participants may receive a $500 incentive on any model year and model. The offer is non-transferable and must be applied to the sale or lease transaction. This program is not compatible with the Toyota Vehicle Special Purchase Program (VSPP) or vehicles otherwise excluded under the program terms and conditions.
