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Supersonic Red
Reservoir Blue
Wind Chill Pearl
Guardian Gray
Cutting Edge
Don’t let inclement weather stop you. The available electronic all-wheel-drive feature on Prius was designed to give you four-wheel traction up to 43 mph.
With up to an EPA-estimated combined 56 mpg, Prius encourages you to go further than you thought possible.
With up to 27.4 cu. ft. of cargo capacity with the seats up, or 50.7 cu. ft. with the seats down, you can take your pick of adventures. Bring your friends, dog, gear or all of the above. There’s no reason to leave any of the fun behind.
The rear hatch of Prius opens up to reveal a large cargo space that’s ready to help you carry all your favorite gear.
Think outside the car. The available accessory cargo cross bars on Prius offer even more space—and possibilities—for your next outing.
The 60/40 split rear seats make it easy to transform the interior of Prius to fit more of your favorite things. With up to 27.4 cu. ft. of space with the seats up, or 50.7 cu. ft. with the seats folded, Prius can easily carry larger cargo items and your favorite adventure buddies.
Pre-Collision System5 with Pedestrian Detection6 (PCS w/ PD) helps keep the road safe by detecting a pedestrian under certain daytime conditions. If the system determines that the possibility of frontal collision with a pedestrian is high, it prompts the driver to take evasive action and brake by using an audio/visual alert. If the driver reacts and brakes, the system may use Brake Assist (BA)7 to provide additional brake force. If the driver doesn’t react and brake and the system determines that the risk of collision is high, the system may automatically apply the brakes, reducing speed to help mitigate the impact or avoid the collision entirely, if possible.
Under certain circumstances, Lane Departure Alert (LDA)8 is designed to detect lane departure on roads with visible lane markings. LDA only activates when you’re traveling at a speed of 32 mph or faster. When you hear and see the alert, after carefully checking the road around you, you should safely direct your vehicle back to the center of your lane. In addition, Prius’s Toyota Safety Sense P (TSS-P)9 and Electronic Power Steering (EPS) include Steering Assist (SA)10 functionality. When it’s activated and senses that you’re unintentionally drifting, the system may automatically make small corrective steering inputs to help keep your vehicle in its lane.
Intended for highway use and similar to “constant speed” cruise control, Full-Speed Dynamic Radar Cruise control (DRCC)11 lets you drive at a preset speed. DRCC uses vehicle-to-vehicle distance control, which is designed to adjust your speed, to help you maintain a preset distance from vehicles ahead of you that are driving at a slower speed. DRCC uses a front-grille-mounted radar and an in-vehicle camera to detect vehicles and their distance. If a driver is traveling slower than you, or within your preset range, DRCC will automatically slow your vehicle down without deactivating cruise control. If DRCC determines you need to slow down more, an audio and visual alert notifies you and brakes are applied. When there’s no longer a vehicle driving slower than your preset speed in front of you, DRCC will then accelerate and regular cruise control will resume.
The Automatic High Beams (AHB)12 feature is a safety system designed to help you see more clearly at night – without distracting other drivers. Designed to activate at speeds above 25 mph, AHB relies on an in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggles between high and low beams accordingly to provide the appropriate amount of light. By using high beams more frequently, the system may allow earlier detection of pedestrians and obstacles.
Take a look at Toyota’s noteworthy multimedia display. The available 11.6-in. HD display is Toyota’s most impressive to date, allowing for an intuitive, smartphone-like experience that gives you easy access to the features and apps that matter most – further enhanced by ten JBL13 speakers.
With a smartphone connection and the Toyota+Alexa app, all you have to do is use your voice to ask Alexa to play music, hear the news, check weather, control smart-home devices and more.
Let’s look ahead. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information, like speed and Hybrid System Indicator info, right onto the windshield. Standard on Limited, this full-color display can also show turn-by-turn directions, helping you keep your eyes safely on the road.
Put an end to the power struggle. With three USB ports15 standard, you and your passengers can charge your devices through the two ports in the back, and sync your music to Prius’ audio system via the media port in the front.
No wires. Total convenience. With available Qi-compatible wireless smartphone charging,16 simply place your Qi-compatible device on the nonslip surface to charge it up on the go – without interference of cords.
When parking, available Intelligence Clearance Sonar17 scans for stationary objects, like walls or posts. Should the system anticipate a collision, it will emit an audible and visible alert, reducing engine or motor output, and automatically apply the brakes if needed. And with the available Intelligent Parking Assist automatically controlling the steering, parking will be a breeze. While you control the gas and brake, IPA18 helps guide you into an open parking space.
13. JBL is a registered trademark of Harman International Industries, Inc.14. The adaptive Front-Lighting System helps improve vision at night. Situations such as a dirty windshield, rapidly changing light conditions or hilly terrain will limit effectiveness, requiring the driver to manually turn off the system. See Owner’s Manual for additional limitations and details.
15. May not be compatible with all mobile phones, MP3/WMA players and like models.
16. Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system, avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns.
17. Intelligent Clearance Sonar (ICS) is designed to assist drivers in avoiding potential collisions at speeds of 9 mph or less. Certain vehicle and environmental factors, including an object’s shape and composition, may affect the ability of the ICS to detect it. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner’s Manual for additional limitations and details.
18. The Intelligent Parking Assist system requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner’s Manual for additional limitations and details.
The available Blind Spot Monitor (BSM)19 with Rear Cross-Traffic Alert (RCTA)20 helps you identify vehicles that might be in Prius’s blind spots. When you use your turn signal and BSM detects a vehicle, it warns you with a flashing indicator light on the appropriate outside mirror.
When you’re in Reverse, the standard backup camera21 activates and gives you a view of what’s happening directly behind your car. Let this feature help you when you’re backing up or parking in a tight spot.
Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota Prius for two years or 25,000 miles, whichever comes first.22 24-hour Roadside Assistance is also included for three years and unlimited miles.23
Prius comes standard with eight airbags24 and the Star Safety System, a suite of six advanced safety features that includes enhanced Vehicle Stability Control (VSC),25 Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA)26 and Smart Stop Technology (SST).27
19. Do not rely exclusively on the Blind Spot Monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection and range of the monitor. See Owner’s Manual for additional limitations and details.
20. Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection and range of the system. See Owner’s Manual for additional limitations and details.
21. The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Environmental conditions may limit effectiveness and view may become obscured. See Owner’s Manual for additional limitations and details.
22. Covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
23. Three years or 24-hour roadside assistance only available on select Toyota models. See Toyota dealer for details.
24. All the airbag systems are Supplemental Restraint Systems. All airbags (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions. To decrease the risk of injury from an inflating airbag, always wear seatbelts and sit upright in the middle of the seat as far back as possible. Do not put objects in front of an airbag or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. See Owner’s Manual for additional limitations and details.
25. Vehicle Stability Control is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe and attentive driving practices. Factors including speed, road conditions, weather and driver steering input can all affect whether VSC will be effective in preventing a loss of control. See Owner’s Manual for additional limitations and details.
26. Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper vehicle maintenance, and tire and road conditions. See Owner’s Manual for additional limitations and details.
27. Smart Stop Technology operates only in the event of certain contemporaneous brake and accelerator pedal applications. When engaged, the system will reduce power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology is not a substitute for safe and attentive driving and does not guarantee instant stopping. See Owner’s Manual for details.
Prius’ iconic look suits any setting, no matter where your curiosity takes you. Its sleek lines, active grille shutter, aero stabilizing fins and underbody panels all work together to smooth airflow, which in turn helps maximize fuel efficiency. Each of Prius’ striking features is purposefully designed to encourage you to embrace more life moments with fewer compromises.
Rain or shine, Prius will take you there. The fog lights that come standard on AWD grades are designed to increase your visibility while driving through fog, and the LED accent lights add to the vehicle’s stun factor.
Turn heads whether you’re coming or going. Prius’ updated LED headlights and taillights are as effective as ever, shining bright and completing the stylish look.
Prius now offers an AWD-e28 grade, so you ca confidently take on the road ahead. With low-rolling resistance tires and aerodynamic covers that can handle various climates, you can boldly trek through nature’s elements while enjoying a comfortable ride.
The lightweight aluminum alloy wheels on Prius add just the right amount of attitude. These available 17-in. wheels are topped with titanium-finished inserts or available accessory black wheel inserts to ensure all eyes are on this hybrid.
Offer Terms & Conditions
Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. Not all customers qualify. Lease example based on 2024 Prius 4WD 5Dr. Sedan LE Hybrid CVT-F Model 1263 with Total SRP of $30,819, net capitalized cost of $28,013, and a lease end purchase amount of $19,416. $2,999 Due At Signing includes $2,010 customer down payment, first month’s payment of $339 of the 39 month lease offer, and $650 Acquisition Fee. Security deposit required with exception of prior Toyota Financial Services (TFS) financing history and/or TFS credit rating in which a security deposit may be waived. Tax, title, license are extra. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in AK, ID, MT, OR, WA regardless of buyer’s residency; void where prohibited. Expires 02-03-2025. Dealer sets final price. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
The NFL Partner Incentive Offer Program (the “Program”) is subject to the following terms and conditions. By participating in the Program, you acknowledge and agree to these terms:
Eligibility: The Program is available only to current, full-time employees of the NFL who have been issued a Toyota NFL Partner Consumer Cash Request Form authorized by Toyota Motor North America (TMNA). The offer is non-transferable and must be applied to the sales or lease of a new, unused, and unlicensed Toyota vehicle purchased or leased from dealer ground stock inventory and registered with the appropriate state motor vehicle department.
Incentive Amount: Eligible participants will receive a $500 incentive on any new model year Toyota vehicle, subject to the exclusions and conditions outlined in the Program guidelines.
Exclusions: The Program is not compatible with the Toyota Vehicle Special Purchase Program (VSPP) or other vehicles as specified in the Program guidelines. Fleet purchasers and vehicles sold in violation of Toyota’s export policy are excluded from the Program. Additionally, vehicles traded from one dealership to another, sold to conversion companies, brokers, used-vehicle dealers, or resellers not delivering to the ultimate consumer during the Program period are ineligible.
Documentation: To redeem the incentive, participants must provide the authorized, completed, and signed Consumer Cash Request Form, a retail contract or lease agreement with the rebate clearly shown, and an application for vehicle registration/title. Incomplete or illegible documentation will result in denial of submission or delay in payment.
Redemption Process: Dealers must email the required documentation to [email protected] within 30 days of the sale. Please allow six to eight weeks from receipt of the request for delivery of payment.
Program Changes: Toyota Motor Sales, U.S.A., Inc. reserves the right to change product specifications and Program terms at any time without incurring obligations. All matters of Program eligibility and qualification will be conclusively resolved by Toyota Motor Sales, U.S.A., Inc.
Audit Rights: All certificates are subject to audit. Any rollback or invalid certificates will be charged back to the selling dealer.
Void Where Prohibited: The Program is void where prohibited by law.
For full details and conditions, please refer to the NFL Partner Offer Program Guidelines or contact Toyota Incentive Support at 800-825-3837.
$500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2023 4Runner, 2023 Camry, 2023 Camry Hybrid, 2023 Corolla, 2023 Corolla Cross, 2023 Corolla Cross Hybrid, 2023 Corolla Hatchback, 2023 Corolla Hybrid, 2023 GR Corolla, 2023 GR Supra, 2023 GR86, 2023 Highlander, 2023 Highlander Hybrid, 2023 Mirai, 2023 Prius, 2023 Prius Prime, 2023 RAV4, 2023 RAV4 Hybrid, 2023 RAV4 Prime, 2023 Sequoia, 2023 Sienna, 2023 Tacoma, 2023 Toyota Crown, 2023 Tundra, 2023 Tundra i-FORCE MAX, 2023 Venza, 2023 bZ4X, 2024 4Runner, 2024 Camry, 2024 Camry Hybrid, 2024 Corolla, 2024 Corolla Cross, 2024 Corolla Cross Hybrid, 2024 Corolla Hatchback, 2024 Corolla Hybrid, 2024 GR Corolla, 2024 GR Supra, 2024 GR86, 2024 Grand Highlander, 2024 Grand Highlander Hybrid, 2024 Highlander, 2024 Highlander Hybrid, 2024 Land Cruiser, 2024 Mirai, 2024 Prius, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sequoia, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Toyota Crown, 2024 Tundra, 2024 Tundra i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2025 4Runner, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Prius, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2025 priuspluginhybrid through participating Toyota Dealers and Toyota Financial Services, dated from 01-07-2025 through 02-03-2025. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2024 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
