2018 Toyota Prius

Lane Departure Alert

Under certain circumstances, Lane Departure Alert (LDA)¹ is designed to detect lane departure on roads with clear markings. LDA only activates when you’re traveling at a speed of 32 mph or faster. When you hear and see the alert, after carefully checking the road around you, you should safely direct your vehicle back to the center of your lane. In addition, when it senses that you’re unintentionally drifting, the system may automatically make small corrective steering inputs to help keep your vehicle in its lane.²

Full-Speed Range Dynamic Radar Cruise Control

Intended for highways and similar to “constant speed” cruise control, Dynamic Radar Cruise Control (DRCC)³ lets you drive at a preset speed. DRCC uses vehicle-to-vehicle distance control, which is designed to adjust your speed, to help you maintain a preset distance from vehicles ahead of you that are driving at a slower speed. DRCC uses a front-grille-mounted radar and an in-vehicle camera to detect vehicles and their distance. If a driver is traveling slower than you, or within your preset range, DRCC will automatically slow your vehicle down without deactivating cruise control. If DRCC determines you need to slow down more, an audio and visual alert notifies you and brakes are applied. When there’s no longer a vehicle driving slower than your set speed in front of you, DRCC will then accelerate and regular cruise control will resume. Prius features Full-Speed Range DRCC,⁴ which is designed to operate between 0-110 mph. This enables low-speed following, matching speed and, under certain circumstances, stopping before colliding with preceding vehicles on highways.

Pre-Collision System with Pedestrian Detection

Using an in-vehicle camera and radar to help detect a vehicle or a pedestrian in front of you, the Pre-Collision System (PCS)⁵ with Pedestrian Detection⁶ (PCS w/PD) is designed to help you mitigate or avoid a potential collision. If the system determines that a frontal collision is likely, it prompts you to take action using audio and visual alerts. If you notice the potential collision and apply the brakes, PCS w/PD may apply additional force using Brake Assist.⁷ If you don’t brake in time, it may automatically apply the brakes to reduce your speed, helping to minimize the likelihood of a frontal collision or reduce its severity.

Automatic High Beams

Automatic High Beams (AHB)⁸ is a safety system designed to help you see more clearly at night. Designed to activate at speeds above 25 mph, AHB relies on an in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggles between high and low beams accordingly to provide the appropriate amount of light. By using high beams more frequently, the system may allow earlier detection of pedestrians and obstacles.

Blind Spot Monitor

If Prius detects a vehicle in its blind spot, the available Blind Spot Monitor (BSM)¹ system alerts you through an illuminated indicator on the appropriate side mirror to help you determine when it’s safe to change lanes.

Rear Cross-Traffic Alert

When you slowly back out of a driveway or parking spot, available Rear Cross-Traffic Alert (RCTA)² is designed to provide an audible indicator to help warn you of approaching vehicles.

Integrated backup camera

When you’re in Reverse, the standard integrated backup camera³ helps by giving you a view of what the camera detects from the rear. This feature is especially useful when you’re parking in a tight spot or backing up.

Rain-sensing windshield wipers

Don’t let foul weather put a damper on your drive. The available rain-sensing variable windshield wipers on Prius automatically adjust to match the amount of rain hitting the windshield and the speed of the car. Just set the wipers to “auto,” and Prius does the rest.

ToyotaCare

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota Prius for two years or 25,000 miles, whichever comes first.⁴ 24-hour roadside assistance is also included for three years and unlimited miles.⁵

Star Safety System^™

Prius comes standard with the Star Safety System^™, a suite of six advanced safety features that includes enhanced Vehicle Stability Control (VSC),⁶ Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA)⁷ and Smart Stop Technology^® (SST)⁸.

Dramatic styling

Let’s shatter all expectations. The 2018 Prius is here with an unmistakable, bold look that shakes up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd.

LED lighting

Let’s make an unforgettable first impression. Prius features Bi-LED elements in the headlights, available integrated fog lights and accent lights, making front-end lighting that is as dramatic as it is efficient. It’s one unexpected look, and it’s ready to help you light up the night.

17-in. alloy wheels

Prius brings style to every corner. Available 17-in. alloy wheels add the right amount of attitude and ensure that all eyes are on this hybrid, wherever it goes.

A purposeful stance

The dynamic chassis helps ensure Prius is always up for some fun. A low and wide stance shows off this hybrid’s athletic appearance and helps give you a responsive drive.

LED taillights

Turn heads whether you’re coming or going. Efficient LED taillights shine bright and help complete the stylish look of Prius.

Modern interior

Get more of what you want, inside and out. Smart seat design gives everyone room to stretch out. Helping you stay in control of it all is advanced tech like a standard 4.2-in. color dual Multi-Information Display (MID) with customizable screens and an available 11.6-in. touch-screen display. And with available Qi-compatible wireless smartphone charging,¹ you can stay powered up while on the go.

A comfortable ride

This is one smooth operator. The suspension on Prius is tuned for just the right balance of comfort and driving fun. And thanks to advanced noise-insulation techniques, those unwanted outside noises stay outside.

4.2-in. color dual MID

Stay twice as informed. The color dual high-resolution Multi-Information Display (MID) screens are customizable, so you can keep an eye on the information that matters most to you. A quick glance can show you real-time driving data, provide tips to help you improve your ECO savings, and more.

Front bucket seats

Settle in and get cozy. The front seats of Prius feature deep side bolsters for added comfort on those long drives. And with an available 8-way power-adjustable driver’s seat with power lumbar support, it’s easy to find that perfect driving position.

Moonroof

With the available moonroof on Prius, it’s easy to let the outside in. With a touch of a button, you can get a fresh breeze or a stunning view of the city lights.

Steering wheel controls

Take hold of the fun. The available SofTex^®-trimmed steering wheel offers tilt and telescopic adjustment for maximum driving comfort. You can also control the audio, Multi-Information Display and Bluetooth^{® 2} hands-free calling right from the steering wheel.

Double-wishbone style multi-link rear suspension

A double-wishbone style multi-link rear suspension gives Prius responsive handling and a smooth ride. And that’s just the beginning. Its condensed design takes up less space outside the cabin, so you get lots of cargo room inside, too.

Body rigidity

Smart design, advanced materials and innovative construction techniques help give Prius a strong, rigid chassis. Not only does this help contribute to greater safety and make the ride more comfortable, but this rigidity also helps enhance handling and braking performance.

Touring-tuned suspension

Prius Touring models feature unique suspension tuning to help take the fun to a whole new level. Each component has been engineered to give you a thrilling driving experience, giving you the confidence to take on your favorite twisty road.

Rear spoiler

Functional and stylish, the rear spoiler helps contribute to the wind-cheating shape of Prius. It helps smooth out turbulent winds, making for a quieter and more efficient drive.

Enhanced Parking Support

Prius features smart technologies to help take the stress out of parking. When Prius is parking or slowly pulling out of a space, the available Intelligent Clearance Sonar (ICS)¹ scans for stationary objects, like walls or lampposts. Should the system anticipate a collision, it will emit an audible alert, reduce engine or motor output, and automatically apply the brakes. And with available Intelligent Parking Assist (IPA),² this system will automatically control the steering and help guide you into an open parking space.

Qi-compatible wireless charging

No wires. Total convenience. With available Qi-compatible wireless smartphone charging, simply place your Qi-compatible smartphone or other compatible device on the nonslip surface to charge it up wirelessly³.

Color Head-Up Display

Let’s keep looking ahead. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information right on the windshield, helping you keep your eyes safely on the road. This full-color display can show your speed and Hybrid System Indicator info, and also give turn-by-turn directions.

Smart-flow climate control

Not too hot, not too cold. The smart-flow climate control system helps keep the cabin feeling just right. It’s an intelligent system too. When you’re driving by yourself, you can choose to heat or cool just the front seats, helping increase the overall efficiency of Prius.

Entune^™ Premium Audio

Standard on Prius Four and Four Touring is Toyota’s impressive 11.6-in. HD multimedia display. Intuitive pinch, zoom, tap and swipe gestures create a familiar tablet-like experience, giving you easy access to the features that matter most. Access your favorite music via the Entune^™ Premium Audio system, adjust the smart-flow climate control, or find your way with the navigation system—whatever you want to do, you’ve got the power to do it all.

Smart Key System

Get in and get on your way. When you approach Prius with the standard Smart Key System,⁴ you can easily lock and unlock the driver’s-side door by touching the door handle. And once inside, you can start it up with just the push of a button.

60/40 split rear seats

The standard 60/40 split fold-down rear seats on Prius make it easier to carry those longer items, your friends, or both. Fold one seat flat to get a little extra space, or fold both for a larger cargo area¹.

Cargo capacity

With up to 27.4 cu. ft. of cargo space behind the rear seats, Prius lets you bring more of your favorite things along for the ride¹. Need to carry more stuff? No problem. Fold the 60/40 rear seats down for up to 65.5 cu. ft. of total cargo space¹.

Center console

When you get inside Prius, its sleek interior style is sure to catch your eye. Its center console has a removable utility tray and has been reshaped to give you more space while keeping the tech at your fingertips. Available white accents on the steering wheel, shifter and center console give this modern space just the right amount of sophistication.

Heated front seats

Settle in and enjoy some personalized comfort. Prius is available with SofTex^®-trimmed heated front seats, so when the weather gets chilly, the simple press of a button brings added warmth.

Aerodynamic exterior

This beauty is more than skin deep. The striking look of Prius has been engineered to help it easily slip through the wind. Its sleek lines, active grille shutter, aero stabilizing fins and underbody panels all work together to smooth airflow, which in turn helps maximize fuel efficiency.

CO₂ emissions saved

Prius helps save more than fuel. With its history of offering fun and efficient hybrids, the Prius Family is estimated to have reduced 11,794,335 tons of CO₂ emissions from being released into the atmosphere¹. And that’s just the beginning. With our commitment to Prius and other hybrid technologies, we’ll continue to help slow the increase of CO₂ emissions wherever Prius is sold.

Up to an EPA-estimated 58 mpg

Get ready to take your adventures even farther. Prius Two Eco offers an impressive EPA-estimated 58 mpg city,² helping make your trips easier on your wallet – and the environment. So whether you’re making a road trip or a short trip, Prius helps make your journey an efficient one.

17 years of Prius

Prius revolutionized transportation 17 years ago by bringing hybrid cars to the mainstream. With over 1.8 million Prius models sold in the U.S. alone, it’s become the trusted leader in eco-mobility. Prius is a modern-day icon, and its dependable Hybrid Synergy Drive^® is loved by owners around the world. That’s just one reason why 90% of all Toyota Prius models sold in the last 10 years are still on the road³.