2017 Toyota Prius
Hypersonic Red
Blizzard Pearl
Sea Glass Pearl
Midnight Black Metallic
Magnetic Gray Metallic
Classic Silver Metallic
Blue Crush Metallic
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Exterior
Beautifully EfficientDramatic Styling
Let’s shatter all expectations. The 2017 Prius is here with an unmistakable, bold look that shakes up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd.
LED Lighting
Let’s make an unforgettable first impression. Prius features Bi-LED elements in the headlights, available integrated fog lights and accent lights, making front-end lighting that is as dramatic as it is efficient. It’s one unexpected look, and it’s ready to help you light up the night.
17″ Alloy Wheels
Prius brings style to every corner. Available 17″ alloy wheels add the right amount of attitude and ensure that all eyes are on this hybrid, wherever it goes.
A Purposeful Stance
The dynamic chassis helps ensure Prius is always up for some fun. A low and wide stance shows off this hybrid’s athletic appearance and helps give you a responsive drive.
LED Taillights
Turn heads whether you’re coming or going. Efficient LED taillights shine bright and help complete the stylish look of Prius.
Interior
A Comfortable, High-Tech SpaceFuturistic Interior
Get more of what you want, inside and out. Smart seat design gives everyone room to stretch out. Helping you stay in control of it all is advanced tech like a standard 4.2-in. color dual Multi-Information Display (MID) with customizable screens and an available 7-in. touch-screen display. And with available Qi-compatible wireless smartphone charging,1 you can stay powered up while on the go.
A Comfortable Ride
This is one smooth operator. The suspension on Prius is tuned for just the right balance of comfort and driving fun. And thanks to advanced noise-insulation techniques, those unwanted outside noises stay outside.
4.3″ Color Dual MID
Stay twice as informed. The color dual high-resolution Multi-Information Display (MID) screens are customizable, so you can keep an eye on the information that matters most to you. A quick glance can show you real-time driving data, provide tips to help you improve your ECO savings, and more.
Front Bucket Seats
Settle in and get cozy. The front seats of Prius feature deep side bolsters for added comfort on those long drives. And with an available 8-way power-adjustable driver’s seat with power lumbar support, it’s easy to find that perfect driving position.
Moonroof
With the available moonroof on Prius, it’s easy to let the outside in. With a touch of a button, you can get a fresh breeze or a stunning view of the city lights.
Steering Wheel Controls
Take hold of the fun. The available SofTex®-trimmed steering wheel offers tilt and telescopic adjustment for maximum driving comfort. You can also control the audio, Multi-Information Display and Bluetooth®2 hands-free calling right from the steering wheel.
2 Concentrating on the road should always be your first priority while driving. Do not use the hands-free phone system if it will distract you. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Toyota is under license. A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier.
Technology
More Tech. More Convenience.Enhanced Parking Support
Prius features smart technologies to help take the stress out of parking. When Prius is parking or slowly pulling out of a space, the available Intelligent Clearance Sonar (ICS)1 scans for stationary objects, like walls or lampposts. Should the system anticipate a collision, it will emit an audible alert, reduce engine or motor output, and automatically apply the brakes. And with available Intelligent Parking Assist (IPA),2 this system will automatically control the steering and help guide you into an open parking space.
Qi-compatible Wireless Charging
No wires. Total convenience. With available Qi-compatible wireless smartphone charging, simply place your Qi-compatible smartphone or other compatible device on the nonslip surface to charge it up wirelessly.3
Color Head-Up Display
Let’s keep looking ahead. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information right on the windshield, helping you keep your eyes safely on the road. This full-color display can show your speed and Hybrid System Indicator info, and also give turn-by-turn directions.
Smart-flow Climate Control
Not too hot, not too cold. The smart-flow climate control system helps keep the cabin feeling just right. It’s an intelligent system too. When you’re driving by yourself, you can choose to heat or cool just the front seats, helping increase the overall efficiency of Prius.
Entune™ Premium Audio
With its available Entune™ Premium Audio with Integrated Navigation4 and App Suite,5 Prius has the tech to help make your life easier and more fun. Featuring an available 7-in. high-resolution touch-screen display, Integrated Navigation system, JBL® Premium Audio and a suite of popular apps, it’s one smart way to help you stay connected.
Smart Key System
Get in and get on your way. When you approach Prius with the standard Smart Key System,6 you can easily lock and unlock the driver’s-side door by touching the door handle. And once inside, you can start it up with just the push of a button.
2 The Intelligent Parking Assist system requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance.
3 Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system, avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns. To prevent damage to devices, do not leave the devices in the vehicle. Temperature inside may become high, resulting in damage to the device.
4 Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner’s Manual for details.
5 Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
6 The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
^2017 EPA-estimated 54 city/50highway/52 combined mpg for Prius. Actual mileage may vary.
*MSRP excludes the Delivery, Processing and Handling Fee of $865 for Cars, $940 for Small/Medium Trucks (Sienna, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,095 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
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