Karashi
Supersonic Red
Midnight Black Metallic
Reservoir Blue
Wind Chill Pearl
Guardian Gray
Cutting Edge
Smooth curves and sharp details highlight Prius’ modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek silhouette that looks good from any angle.
Adding to Prius’ flowing silhouette are available lightweight 19-in. aluminum alloy wheels. And with a new black finish for Nightshade Edition, you’ll carry a look that is sleeker down every road.
Nightshade Edition is designed to make a statement at every stop. Whether you’re coming or going, its black accents and unique style always make you noticeable.
Prius’ captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.
Feel inspired every time you enter your Prius. Its modern design centers around you and features stylish details that elevate the driving experience.
Enjoy the view. Pull back the sunshade on the available glass roof and brighten up the cabin.
The quality you see and feel inside of Nightshade Edition is highlighted by all-black interior seating with gray stitching throughout.
PCS w/PD * can alert you to potential collisions and may automatically brake.
DRCC * helps maintain a preset distance from the vehicle ahead of you, from highway speeds down to a full stop.
LDA w/SA * may alert you to inadvertent lane departures and make minor steering corrections to help keep you in your lane.
LTA * helps you center the vehicle within its lane while DRCC * is active.
RSA * can recognize certain road signs and display them to you inside the vehicle.
AHB * can automatically toggle between high and low beams based on the vehicle’s surroundings.
PDA * may provide gentle braking and/or steering to help control distance between your vehicle and a vehicle, pedestrian or bicyclist ahead of you.
To assist with parallel parking or backing into a parking space, available Advanced Park * is ready with the touch of a button. This hands-free parking system uses cameras and sensors to provide steering, braking, acceleration and gear changes, to help you get into that perfect spot.
This available stylish interior accent illuminates as a subtle cue to the driver when a preceding vehicle begins to move from a stop.
Prius’ available Panoramic View Monitor (PVM) * helps you check your surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display.
Get around with confidence. Prius’ available Drive Connect 1-year trial or subscription (only on Limited and Limited AWD) * features Cloud Navigation * that provides you with current map data, routes and points of interest. Activation required. 4G Network dependent.
Simply place your Qi-compatible device in the charging slot to wirelessly charge up while on the go. * And for more versatility and added convenience, Prius comes with six USB-C ports * so you can connect and power up a variety of devices.
Information that meets the eye. Prius’ Top-Mount Digital Gauge Cluster is placed right above the steering wheel, to clearly give you vehicle details, outside temperature, driver-assist system information and more—all to help keep your eyes on the road ahead.
* Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.
* The Panoramic View Monitor does not provide a comprehensive view of the area surrounding your vehicle. Look around to confirm clearance. See Owner’s Manual for limitations.
* Cloud Navigation requires a trial or subscription to Drive Connect. Drive Connect availability and accuracy depend on certain factors outside of Toyota’s control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/ for limitations. To learn about Toyota’s Connected Services data collection, use, sharing and retention practices, visit https://www.toyota.com/support/privacy-notice/.
* Wireless charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like products.
Blind Spot Monitor (BSM) * warns you when a vehicle in the next lane enters Prius’ blind spot on either side. When you’re in reverse, Rear Cross-Traffic Alert (RCTA) * helps detect vehicles approaching from either side, warning you with side mirror indicators and an audio tone.
Put Prius in reverse, and the standard backup camera * automatically activates to help show you what’s behind your vehicle on the available 12.3-in. multimedia display.
By using radar sensors inside the rear bumper, Safe Exit Alert (SEA) * helps detect approaching vehicles from the rear. If the system determines that there may be a collision with a door opening, it will provide an audible alert, as well as a visual alert that will appear on the side mirrors.
By using radar sensors inside the rear bumper, Safe Exit Alert (SEA) * helps detect approaching vehicles from the rear. If the system determines that there may be a collision with a door opening, it will provide an audible alert, as well as a visual alert that will appear on the side mirrors.
Every new Prius comes with ToyotaCare, * a maintenance plan that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first and 24-hour Roadside Assistance for 3 years, unlimited mileage.
Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2025 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first. *
* Do not rely exclusively on Blind Spot Monitor. Look over shoulder and use turn signal. See Owner’s Manual for limitations.
* Do not rely exclusively on the Rear Cross-Traffic Alert. Visually confirm clearance during use. See Owner’s Manual for limitations.
* The backup camera does not provide a comprehensive view. Always look over shoulder and use outside mirrors. See Owner’s Manual for limitations.
* Do not rely exclusively on Safe Exit Alert. Always look for approaching traffic before exiting the vehicle. See Owner’s Manual for limitations.
* ToyotaCare covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first, and 24/7 Roadside Assistance is for 2 years/unlimited mileage (note: ToyotaCare for Mirai is 3 years/35,000 miles and Roadside Assistance for Mirai, bZ4X, Prius, Prius Prime and Prius Plug-in Hybrid is 3 years/unlimited mileage). Roadside Assistance does not include parts and fluids, except limited emergency gas delivery. Towing distance up to 25 miles. Restrictions apply. Available in the continental U.S. and Canada. See Toyota dealer for details and exclusions.
* For Toyota hybrid, plug-in hybrid, fuel cell and battery electric vehicles beginning model year 2020, the hybrid (HV) battery is covered for 10 years from date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See the Toyota Owner’s Warranty and Maintenance Guide for details.
Open Prius’ rear hatch to reveal ample cargo room for your things. With up to 23.8 cu. ft. of cargo capacity * with the seats up, there’s room to make the most of your adventures.
Fold down either side of Prius’ 60/40 rear seats to adapt to what you’ve got. Fold them both down to maximize space, and you’ll be surprised at how much you can bring along for the ride. *
Prius’ Hybrid Synergy Drive® system continues to deliver great efficiency. With up to an EPA-estimated combined 57 mpg, * Prius encourages you to go farther than you thought possible.
Get peace of mind in less than perfect weather. Dedicated electric drive motors automatically provide power to the rear wheels when Prius’ available Electronic On-Demand All-Wheel Drive (AWD) senses slipping. When extra traction isn’t required, power will continue to be sent to the front wheels.
With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking, for a drive that’s all-around confident.
Prius features a powerful hybrid engine: Underneath the hood is a fifth-generation Toyota Hybrid System with up to 196 net combined horsepower, resulting in an impressive 0-60 mph of 7.0 seconds * for AWD models.
EV Mode * runs solely on battery power at low speeds for short distances. Power Mode sharpens acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.
Prius delivers power that goes from 0-60 in 7.2 seconds with Front-Wheel Drive (FWD) and 7.0 seconds with All-Wheel Drive (AWD). *
* Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.
* EV Mode lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. See your Owner’s Manual for instructions and limitations.
* Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.
* Cargo and load capacity limited by weight and distribution. Always properly secure cargo and cargo area.
* EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2026 Prius LE; 53 city/54 hwy/54 combined mpg rating for 2026 Prius LE AWD; 52 city/52 hwy/52 combined mpg rating for 2026 Prius XLE, Limited and Nightshade Edition; and 49 city/50 hwy/49 combined mpg rating for 2026 Prius XLE AWD, Limited AWD and Nightshade Edition AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive.See www.fueleconomy.gov.
* Cargo and load capacity limited by weight and distribution. Always properly secure cargo and cargo area.
Offer Terms & Conditions
Lease: Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. Not all customers qualify. Lease example based on 2026 Prius 4WD 5Dr. Sedan LE Hybrid CVT-F Model 1263 with Total SRP of $31,499, net capitalized cost of $28,583, and a lease end purchase amount of $21,419. $2,999 Due At Signing includes $1,920 customer down payment, first month’s payment of $329 of the 36 month lease offer, and $750 Acquisition Fee. Security deposit required with exception of prior Toyota Financial Services (TFS) financing history and/or TFS credit rating in which a security deposit may be waived. Tax, title, license are extra. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 10,000 miles per year. $350 disposition fee is due at lease end.Offer cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in AK, ID, MT, OR, WA regardless of buyer’s residency; void where prohibited. Expires 08-03-2026. Dealer sets final price. See your participating Toyota dealer for details.
APR: Qualified customers who finance a new 2026 Prius can receive as low as 4.99% APR for 48 months with 48 monthly payments of $23.02 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Offer cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in AK, ID, MT, OR, WA regardless of buyer’s residency; void where prohibited. Expires 08-03-2026.
The NFL Partner Incentive Offer Program (the “Program”) is subject to the following terms and conditions. By participating in the Program, you acknowledge and agree to these terms:
Eligibility: The Program is available only to current, full-time employees of the NFL who have been issued a Toyota NFL Partner Consumer Cash Request Form authorized by Toyota Motor North America (TMNA). The offer is non-transferable and must be applied to the sales or lease of a new, unused, and unlicensed Toyota vehicle purchased or leased from dealer ground stock inventory and registered with the appropriate state motor vehicle department.
Incentive Amount: Eligible participants will receive a $500 incentive on any new model year Toyota vehicle, subject to the exclusions and conditions outlined in the Program guidelines.
Exclusions: The Program is not compatible with the Toyota Vehicle Special Purchase Program (VSPP) or other vehicles as specified in the Program guidelines. Fleet purchasers and vehicles sold in violation of Toyota’s export policy are excluded from the Program. Additionally, vehicles traded from one dealership to another, sold to conversion companies, brokers, used-vehicle dealers, or resellers not delivering to the ultimate consumer during the Program period are ineligible.
Documentation: To redeem the incentive, participants must provide the authorized, completed, and signed Consumer Cash Request Form, a retail contract or lease agreement with the rebate clearly shown, and an application for vehicle registration/title. Incomplete or illegible documentation will result in denial of submission or delay in payment.
Redemption Process: Dealers must email the required documentation to [email protected] within 30 days of the sale. Please allow six to eight weeks from receipt of the request for delivery of payment.
Program Changes: Toyota Motor Sales, U.S.A., Inc. reserves the right to change product specifications and Program terms at any time without incurring obligations. All matters of Program eligibility and qualification will be conclusively resolved by Toyota Motor Sales, U.S.A., Inc.
Audit Rights: All certificates are subject to audit. Any rollback or invalid certificates will be charged back to the selling dealer.
Void Where Prohibited: The Program is void where prohibited by law.
For full details and conditions, please refer to the NFL Partner Offer Program Guidelines or contact Toyota Incentive Support at 800-825-3837.
College: $500 College Rebate is available on all new and unlicensed 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 4runner, 2026 4runnerhybrid, 2026 bz, 2026 bzwoodland, 2026 camry, 2026 chr, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grcorolla, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 prius, 2026 priuspluginhybrid, 2026 rav4, 2026 rav4pluginhybrid, 2026 sequoia, 2026 sienna, 2026 tacoma, 2026 tacomahybrid, 2026 toyotacrown, 2026 toyotacrownsignia, 2026 tundra, 2026 tundrahybrid, 2027 landcruiser. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 07-01-2026 through 08-03-2026. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2026 Toyota Financial Services. All rights reserved.
Military: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 4runner, 2026 4runnerhybrid, 2026 bz, 2026 bzwoodland, 2026 camry, 2026 chr, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grcorolla, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 prius, 2026 priuspluginhybrid, 2026 rav4, 2026 rav4pluginhybrid, 2026 sequoia, 2026 sienna, 2026 tacoma, 2026 tacomahybrid, 2026 toyotacrown, 2026 toyotacrownsignia, 2026 tundra, 2026 tundrahybrid, 2027 landcruiser through participating Toyota Dealers and Toyota Financial Services, dated from 07-01-2026 through 08-03-2026. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2026 Toyota Financial Services. All rights reserved.
NGB & Toyota Sponsored Athlete Incentive Offer
The NGB & Toyota Sponsored Athlete Incentive Offer is valid from April 1, 2026, through March 31, 2027, on the purchase or lease of any new, unused, and unlicensed Toyota vehicle from dealer ground stock inventory, registered with the appropriate state motor vehicle department. To qualify, the customer must be associated with USA Swimming, USA Track & Field, US Ski & Snowboard, or be an approved Toyota-sponsored athlete, and must present a TMNA-authorized NGB & Toyota Sponsored Athlete Consumer Cash Request Form at the time of purchase or lease. A $500 incentive is available on any model year and model, and the offer is non-transferable and must be applied to the sales or lease transaction. This program is not compatible with the Toyota Vehicle Special Purchase Program (VSPP) or with vehicles otherwise excluded based on the terms and conditions set forth herein.
