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CAVALRY BLUE
CAVALRY BLUE/MIDNIGHT BLACK METALLIC ROOF
CAVALRY BLUE/ICE EDGE ROOF
WHITE
BLIZZARD PEARL
SILVER SKY METALLIC
MAGNETIC GRAY METALLIC
MIDNIGHT BLACK METALLIC
RUBY FLARE PEARL
LUNAR ROCK
BLUEPRINT
MAGNETIC GRAY METALLIC/ ICE EDGE ROOF
BLIZZARD PEARL / MIDNIGHT BLACK METALLIC ROOF
SILVER SKY METALLIC/MIDNIGHT BLACK METALLIC ROOF
MAGNETIC GRAY METALLIC/MIDNIGHT BLACK METALLIC ROOF
BLIZZARD PEARL/MIDNIGHT BLACK METALLIC ROOF
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RAV4 features standard Multi-Terrain Select (MTS) on All-Wheel Drive (AWD) gas models. Choose between four modes (MUD & SAND, ROCK & DIRT, SNOW and NORMAL) for enhanced traction. When activated, the system is designed to sense slippage and regulate wheelspin by automatically adjusting the engine throttle, brakes and drive-force distribution—helping to maximize driving performance on different surfaces.
A retuned suspension with enhanced rebound control and red coil springs with revised spring rates mean better ride quality, while an all-new skid plate helps protect the underside when tackling gravel-covered roads. With 203 horsepower, an 8-speed transmission, Dynamic Torque Vectoring AWD (TV-AWD) and Multi-Terrain Select (MTS), it’s no wonder our TRD engineers jumped at the chance to redefine what TRD Off-Road stands for.
Available Dynamic Torque Vectoring All-Wheel Drive (TV-AWD) helps enhance responsiveness and stability by sending up to 50 percent of the power to the rear and then further distributing more power to the wheel that needs it. To boost fuel efficiency, Rear Driveline Disconnect will stop sending power to the rear when it isn’t necessary.
Three distinct drive modes let you tailor RAV4’s driving dynamics to match your mood. SPORT Mode provides sharper acceleration, ECO Mode helps maximize fuel efficiency, and NORMAL Mode blends fuel economy with performance.
Enjoy a smooth ride that delivers driving confidence. RAV4’s multi-link rear suspension helps enhance handling and control by working with its natural body rigidity in order to keep traction steady.
RAV4’s Toyota New Global Architecture (TNGA) platform refines the drive wherever you take it. A long, wide stance makes the handling more responsive, while a strong core gives you a ride that is smooth and confident. The platform also creates a naturally spacious interior with a better view of the road.
Full of personality, RAV4’s sporty design continues to stand out from the crowd. Muscular fenders on all four corners accentuate its ready-for-anything attitude, while available two-tone exterior paint color schemes help you express your own unique style.
RAV4 TRD Off-Road’s subtle styling differences include dark-gray front and rear lower fascias, LED fog lights and numerous black-painted accents. Rugged overfenders also amp up its exterior look, along with matte-black 18-in. TRD alloy wheels wrapped in aggressive Falken WILDPEAK A/T Trail tires.
Good-looking from the ground up. RAV4’s wheels are designed to complement every model’s personality and style. From XLE’s 17-inch five-spoke silver alloy wheels to Limited’s available 19-inch multi-spoke super chrome-finished alloy wheels, you’ll look good wherever your trips take you.
Leave a lasting impression. Underneath the rear bumper, the dual chrome exhaust tips show off a powerful look when seen from behind. A rear spoiler and modern LED taillights deliver a distinctive appearance and finish off the design.
Ready to impress, on- or off-road. Feel an elevated level of refinement every time you enter RAV4. Premium materials, like the available SofTex-trimmed seats and the comfort of an available 8-way power-adjustable driver’s seat with memory function, put you in the center of it all.
See and feel a new level of refinement that elevates the driving experience. An available panoramic glass roof opens up to an interior filled with premium materials and reveals the attention that goes into every detail.
Make every seat more comfortable. Available ventilated and heated front seats cool or warm up on demand, while available heated rear outboard seats can help keep rear passengers warm.
Available interior ambient lighting provides the right mood for any drive.
Dial in the comfort. Front seat passengers can fine-tune the temperature to their liking. Rear vents found behind the center console get the air circulating and further help those in back get comfortable.
Find a place for all your things. Below RAV4’s climate controls is a storage tray that can hold whatever’s in your pocket. A convenient shelf between the upper and lower dash gives you the perfect spot to place small items. Screen depiction accurate at time of posting.
Get a clear view with the flip of a switch. RAV4 introduced Toyota’s first camera-based digital rearview mirror. The available feature uses a camera mounted up high inside the rear window for a wider field of vision—letting you see more of what’s behind you. Underneath the rearview mirror, you’ll also find the convenience of the HomeLink universal transceiver buttons, which give you access to your garage door and more.
Stay connected to fun. Plug your smartphone or mobile device into one of up to five USB ports to power up. You can also place your device on the available Qi-compatible wireless smartphone charging pad found conveniently in the tray below the climate controls.
No need to reach into your pocket or purse with RAV4’s available Smart Key System. When RAV4 senses the Smart Key fob is near, you can lock and unlock the front doors and rear liftgate just by putting your hand on the door handle; or choose the available five-door Smart Key option to access all doors. Once inside, just press the Push Button Start and you’re ready to go.
The 7-in. color Multi-Information Display (MID) presents turn-by-turn directions, safety info, alerts and more, all at a glance so you can keep your eyes on the road.
Discover convenience and peace of mind with a connection that makes the most of your RAV4’s abilities. With Connected Services, you can remotely start the engine, get directions from a live agent, turn your RAV4 into a hotspot (powered by AT&T), call for help in case of an accident, get maintenance updates, and more.
Smart technology at hand. Through touch or voice commands, the available Toyota Remote Connect feature lets you locate your vehicle, lock or unlock the doors and even start the engine—all from your Apple Watch or Android smartwatch. One-year trial included.
Powered to help you out. With a push of a button, the available power rear liftgate can open and close automatically. When your hands are full, the available hands-free power liftgate senses your Smart Key fob and opens automatically when you wave your foot under the rear bumper.
Don’t sweat the small stuff. With over eight inches of ground clearance, RAV4 lets you easily handle off-road trails and pathways. The ride height also gives you a more confident view of what’s around you.
Power your gear wherever you go. All you have to do is access the rear cargo area and plug into RAV4’s standard 12V/120W outlet to give you the charge you need to keep going. Adventure grade ups the power with an additional 120v/100W power outlet in the rear cargo area.
RAV4’s Road Sign Assist (RSA) helps keep you informed. Using a forward-facing intelligent camera, Road Sign Assist is designed to detect speed limit signs, stop signs and yield signs, and displays them on the Multi-Information Display (MID).
When the available Full-Speed Range Dynamic Radar Cruise Control (DRCC) i enabled and lane markers are detectable, Lane Tracing Assist (LTA) uses the lines on the road and preceding vehicles to help keep the vehicle centered while also displaying the vehicle’s position on the Multi-Information Display (MID) screen. The system was designed to reduce driver strain and increase convenience, and may benefit drivers most during traffic jams – but can be turned off using the MID.
RAV4’s Pre-Collision System with Pedestrian Detection (PCS w/PD) helps keep the road safe by detecting a vehicle, pedestrian or bicyclist in certain situations. The latest system has enhances low-light capabilities to help detect a pedestrian at night. By combining millimeter-wave radar with a camera capable of shape recognition, the system provides an audio/visual alert, warning you of a possible collision under certain circumstances. If you don’t react, the system is designed for an automatic braking support to help mitigate the potential for a collision.
Intended for highway use and similar to “constant speed” cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) lets you drive at a preset speed. DRCC uses vehicle-to-vehicle distance control, which is designed to adjust your speed, to help you maintain a preset distance from vehicles ahead of you that are driving at a slowr speed. DRCC uses a front-grille-mounted radar and an in-vehicle camera designed to detect vehicles and their distance. If a driver is traveling slower than you, or within your preset range, DRCC is designed to automatically slow your vehicle down without deactivating cruise control. If DRCC determines you need to slow down more, an audio and visual alert notifies you and brakes may be applied. When there is no longer a vehicle driving slower than your preset speed in front of you, DRCC will then accelerate and regular cruise control will resume.
By detecting visible lane markings or using Road Edge Detection, Lane Departure Alert with Steering Assist (LDA w/ SA) issues both an audible alert and visual warning on the Multi-Information Display (MID) screen if an inadvertent lane departure is detected. If the system determines that the driver is not taking corrective steering action, the Steering Assist function is designed to initiate and provide gentile corrective steering to help keep RAV4 in the lane.
RAV4’s Automatic High Beams (AHB) are a safety system designed to help you see more clearly at night — without distracting other drivers. Designed to activate at speeds above 25 mph, HB rely on an in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly to provide the appropriate amount of light. By using high beams more frequently, the system may allow earlier detection of pedestrians and obstacles
An available Intelligent Clearance Sonar (ICS) audibly and visually warns you when it detects nearby pedestrians or vehicles. Under certain low-speed conditions, Rear Cross-Traffic Braking (RCTB) is designed to reduce engine power and, if necessary, apply the brakes.
The available Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters RAV4’s blind spot on either side. When in Reverse, available Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, visibly with side mirror indicators and audibly with a warning tone.
RAV4 comes standard with a driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver knee airbag, front passenger seat-cushion airbag, in addition to front and rear side curtain airbags. Eight airbags total – all focused on your safety.
Smart tech helps keep you safe. This standard comprehensive suite of six advanced safety features is designed to help keep you out of harm’s way. The system includes enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST).
Toyota delivers love to embrace new things and find new adventures. They just can’t sit still. And proper vehicle maintenance is key to helping keep your Toyota safe, dependable and ready to explore. That’s why we include ToyotaCare – a no cost maintenance plan that covers normal factory scheduled maintenance with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.
Offer Terms & Conditions
Qualified customers who finance a new 2024 RAV4 can receive as low as 4.99% APR for 36 months with 36 monthly payments of $29.97 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in AK, ID, MT, OR, WA regardless of buyer’s residency; void where prohibited. Expires 11-04-2024. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. Not all customers qualify. Lease example based on 2024 RAV4 4WD 5Dr. Wagon LE L4 8AT Model 4432 with Total SRP of $31,734, net capitalized cost of $28,046, and a lease end purchase amount of $19,675. $3,999 Due At Signing includes $2,990 customer down payment, first month’s payment of $359 of the 36 month lease offer, and $650 Acquisition Fee. Security deposit required with exception of prior Toyota Financial Services (TFS) financing history and/or TFS credit rating in which a security deposit may be waived. Tax, title, license are extra. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in AK, ID, MT, OR, WA regardless of buyer’s residency; void where prohibited. Expires 11-04-2024. Dealer sets final price. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
APR available with limited term[s] to maturity and on approved credit, through participating dealers and Toyota Financial Services for only very well-qualified credit customers. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from participating dealer’s stock and terms subject to vehicle availability. See your participating dealer for details. Offer valid 09-04-2024 through 11-04-2024.
UBER OFFER: Offer valid through 01-06-2025 on all eligible purchases or leases during the eligibility dates specified in the program guidelines. The incentive is available on any new, unused, and unlicensed eligible model (as specified in the guidelines) purchased from dealer’s ground stock inventory during the program period and registered with the appropriate state motor vehicle department. Fleet purchasers are excluded. Customers must provide a copy of their Uber Driver Profile page showing an ACTIVE status to qualify. Offer is void where prohibited. Must be 18 years of age and have a valid driver’s license. This program is compatible with other Toyota Incentives offered during the program period, and retail purchases are eligible for Toyota Care.
For dealer redemption, the following documentation is required:
Signed Uber Driver Incentive Consumer Cash Form.
Copy of the Uber Driver profile page showing ACTIVE status.
Retail or lease agreement/signed bill of sale clearly showing the consumer cash applied to the sale.
Application for vehicle registration/Title/MCO.
Submission for reimbursement must be received no later than 30 days after the sale to the customer. Missing or incomplete documentation will be returned to the dealership for completion.
All matters of program eligibility and qualification will be conclusively resolved by Toyota Motor Sales, U.S.A., Inc. The company reserves the right to change specifications of this offer at any time without incurring obligations. For any dealer submission/payment inquiries, please contact Toyota Incentive Support at [email protected] or 800-825-3837.
The NFL Partner Incentive Offer Program (the “Program”) is subject to the following terms and conditions. By participating in the Program, you acknowledge and agree to these terms:
Eligibility: The Program is available only to current, full-time employees of the NFL who have been issued a Toyota NFL Partner Consumer Cash Request Form authorized by Toyota Motor North America (TMNA). The offer is non-transferable and must be applied to the sales or lease of a new, unused, and unlicensed Toyota vehicle purchased or leased from dealer ground stock inventory and registered with the appropriate state motor vehicle department.
Incentive Amount: Eligible participants will receive a $500 incentive on any new model year Toyota vehicle, subject to the exclusions and conditions outlined in the Program guidelines.
Exclusions: The Program is not compatible with the Toyota Vehicle Special Purchase Program (VSPP) or other vehicles as specified in the Program guidelines. Fleet purchasers and vehicles sold in violation of Toyota’s export policy are excluded from the Program. Additionally, vehicles traded from one dealership to another, sold to conversion companies, brokers, used-vehicle dealers, or resellers not delivering to the ultimate consumer during the Program period are ineligible.
Documentation: To redeem the incentive, participants must provide the authorized, completed, and signed Consumer Cash Request Form, a retail contract or lease agreement with the rebate clearly shown, and an application for vehicle registration/title. Incomplete or illegible documentation will result in denial of submission or delay in payment.
Redemption Process: Dealers must email the required documentation to [email protected] within 30 days of the sale. Please allow six to eight weeks from receipt of the request for delivery of payment.
Program Changes: Toyota Motor Sales, U.S.A., Inc. reserves the right to change product specifications and Program terms at any time without incurring obligations. All matters of Program eligibility and qualification will be conclusively resolved by Toyota Motor Sales, U.S.A., Inc.
Audit Rights: All certificates are subject to audit. Any rollback or invalid certificates will be charged back to the selling dealer.
Void Where Prohibited: The Program is void where prohibited by law.
For full details and conditions, please refer to the NFL Partner Offer Program Guidelines or contact Toyota Incentive Support at 800-825-3837.
ATHLETE OFFER: $500 Any Model and model Year Toyota
Offer Valid: January 3, 2024 through January 6, 2025
Customer Eligibility:
Customer must be associated with *US Olympic Athlete, *US Paralympic Athlete, *NGB (National Governing Body) Employee, *USOPP (United States Olympic and Paralympic Properties) employee or USOPC (United States Olympic & Paralympic Committee)
Customer must be issued a TMNA authorized Toyota Sponsored Olympic* Consumer Cash Request Form
Guidelines:
Offer valid on any new, unused and unlicensed, vehicle purchased or leased out of dealer’s ground stock inventory during the program period and registered with the appropriate state motor vehicle department
Can be combined with other offers excluding VSPP (TSC02).
Must be 18 years of age and have a valid driver’s license.
COLLEGE OFFER: College Rebate is available on all new and unlicensed Toyota vehicles. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of current enrollment OR proof of graduation (a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 10-01-2024 through 11-04-2024. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2024 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
MILITARY OFFER: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on any new, unlicensed Toyota vehicles through participating Toyota Dealers and Toyota Financial Services, dated from 10-01-2024 through 11-04-2024. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2024 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
