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You’ve done your research, you know what kind of vehicle you’re in the market for, but what manufacturer should you choose? You’ve likely heard about Toyota’s history of top-notch durability and reliability, but aren’t Toyotas expensive? What many new car-buyers don’t realize is that Toyota vehicles are often more affordable than competitors like Kia and Hyundai in the long run. Learn more below about the factors that make Toyota vehicles both affordable and reliable.